Why Walk Campaign

Overview

• Featuring a colorful, multi-layered design that exudes movement, the Why Walk Campaign for SAP Concur prompts SMB prospects, and clients, to consider how automation can accelerate their spend management capabilities and growth goals.
• The program originally launched across North America (Canada & US) and was subsequently picked up in other regions, like UK, Australia/New Zealand.
• The program includes multiple touches to drive engagement, including Direct Mail (DM) and a sequence of marketing emails. Numerous versions of the campaign assets were created to support different products, personas, and industries,
• In addition, Copper created a High Value Direct Mailer (HVDM) for targeted accounts that includes an SAP Concur branded stylish pair of high-quality running socks, all designed in-house.