Snap, tap & done campaign

Overview

• This 'snappy' B2B demand generation campaign emphasized how SAP Concur spend management solutions, in particular the SAP Concur mobile app, help businesses boost employee productivity and simplify processes.
• The “Snap, tap & done” campaign headline is not only memorable, but also provides sales with a fun catchphrase to use in conversations with prospects and clients.
• The campaign was also the first to apply the new SAP Concur visual brand identity on-behalf of the corporate brand team and to feature the new global SAP Fiori interface design.
• The campaign was initially developed for the small business market, but due to its early success was then extended to midmarket and later even picked up by the SAP Concur enterprise team.
• In addition to direct mail, emails, CPL banners, social posts, and social videos, the multi-touch ABM program featured a high value mailer to top prospects that included a branded chocolate bar, and internal video to engage the sales team.