What We Do
Digital Product
Strategic Design
Branding
Content Strategy
Overview
- This bold, multi-channel campaign delivered compelling competitive messaging, showcasing why SAP Concur is the spend management market leader, with nearly 50% market share.
- Insights from stakeholder interviews and in-depth competitor market research, conducted by Copper, shaped the campaign’s strategic direction.
- A standout element of the campaign was the Comparison Checklist for Concur Expense, designed by Copper to provide prospects with a comprehensive list of criteria for selecting a future-forward expense management tool.
- The campaign toolkit included landing pages, marketing emails, social media videos and posts, blog articles, direct mail, and display ads. These assets enabled SAP Concur to effectively differentiate itself in a competitive market while promoting its market-leading spend management solutions.
