What We Do
- This multi-year B2B demand generation campaign was conceptualized and developed by our Copper team.
- Behind the stylish campaign visuals and targeted messaging was a strategic framework we developed to build brand affinity and drive sales “momentum” across multiple audience segments and channels, including web, social, print, video, and both in-person and virtual events.
- This campaign was also the first to be developed for SAP Concur in collaboration with their new North American business teams and client teams, and in consultation with their internal corporate brand team. This enabled campaign activations and extensions to be coordinated in markets on both sides of the border.