Innovate today for a new tomorrow campaign

Overview

• As a global leader in automation technology and the world market leader in technical training and education, Germany-based FESTO approached Copper to create its first corporate brand campaign specifically for the North American market and with adaptations for the Mexico market.
• Our Copper team began by conducting an audit of FESTO’s current global and North American marketing strategies and assets, along with an audit of the smart manufacturing category and North American competitor landscape.
• We then developed a new brand strategy that aligned with FESTO’s global corporate brand, but which would resonate specifically with North American prospect and customer insights.
• The outcome was the successful “Innovate today for a new tomorrow” campaign, which included web, social, and tradeshow activations.
• Our Copper team has since gone on to develop a similar brand campaign for the Festo Didactic line of business, which includes to-and-through strategies and assets for their resellers and technical education customers in Canada, US, and Mexico.