‘How do you spend your day?’ campaign

Overview

• This North American campaign targeting small to midsize businesses compelled prospects and clients to think about the cumbersome spend management tasks that impact productivity, efficiency, and value of work – their own, their team, and their employees.
• The “spend” in the headline directly connects the campaign to SAP Concur’s spend management category, while the words “your day” brings the benefits of our solutions down to a personal context.
• The campaign toolkit included a value-added direct mail piece that could be transformed into a desk calendar for the year, along with landing pages, marketing emails social videos and posts, and blog articles.
• A standout tactic was a series of infographics illustrating a week in the life of an accounting analyst, AP manager, and sales representative, and highlighting the time and resources they saved by using SAP Concur solutions. These infographics were also adapted into fast-paced videos for social media.