Brand Identity Development

Canadian Public Accountability Board

What We Do

Digital Product
Strategic Design
Content Strategy


  • Copper was initially engaged to refresh CPAB’s brand identity, including logo, brand messaging, and brand guidelines.
  • To deliver on this ask, our team worked closely with CPAB’s leadership team to audit the original brand identity and gather insights on how the brand had been resonating within the audit firm market.
  • The success of the re-branding then led to additional marketing assets, including their website, print assets, and annual reports.
  • Copper continues to support CPAB in activating the brand identity and messaging in-market, with current clients, and also with CPAB employees.