YOUR
B2B Marketing
Agency

About
Us.

Copper is a boutique B2B marketing agency that specializes in delivering global demand generation campaigns, brand activation programs, and customer engagement solutions.

We are thinkers and doers – an expert team of strategists, creatives, and technologists who love to tackle the toughest marketing challenges and find fresh ways to elevate our clients above the competition.

2011
Company
Founded
850
Projects
Delivered
90
Client
Retention (YoY)
80
New Business
By Referral

Why
Copper.


Today’s business leaders need an agency partner who can help them bridge the gap between where they are and where they need to be. A partner with the expertise to successfully navigate unpredictable markets, drive increased ROI from stretched budgets, and take the burden off strained internal resources.

Our team
is your team.

We pride ourselves on being smart, nimble, and fun to work with.

01

As an extension of your team, we will work closely with you to uncover untapped marketing opportunities and deliver each project with an eye for standout design, focused communication, and measurable results.

Think
then create.

We love to get creative, but only after making sure each idea is the right idea.

02

Great work =
greater results.

We believe attention to detail matters, especially the details most others overlook.

03

Always
learning.

Being an expert is a process not an achievement, and our process is driven by constant curiosity and a love for learning.

04

Authenticity
matters.

Your marketing is an expression of your brand. We’ll help you stay true to it by staying true to ours.

05

Our
services.

Our B2B marketing services are tailored to the needs of each client. There are, however, seven key areas in which our expertise is most often applied.

01.
Strategy and
Consultancy
  • Customer journey mapping
  • Market & industry research
  • Competitor reviews
  • Content strategies
  • Go-to-market strategies
  • Campaign strategies
  • Partner marketing strategies

02.
Brand
Development
  • Data-driven brand audits
  • Audience and competitor analysis
  • Brand essence and messaging frameworks
  • Visual brand identities
  • Internal and external brand activation

03.
Design and
Content Creation
  • Visual brand identity, including logos, style guides, brand toolkits
  • Omni-channel content and marketing toolkits, including emails, direct mail, social, digital advertising, videos, podcasts
  • Corporate and campaign websites and website updates
  • Thought leadership content, including blog articles, ebooks, whitepapers, infographics, webinars

04.
Demand
Generation
  • Campaign strategy development
  • Customer journey and persona mapping
  • Account-based marketing
  • Prospect and customer nurture programs

05.
Retention
& Advocacy
  • Customer engagement campaigns
  • Client advocacy programs
  • Customer case studies, including written, social, and video formats

06.
Sales
Enablement
  • Sales team pitch decks and playbooks
  • Brand and campaign talk tracks
  • Sales collateral
  • Social selling kits
  • Email templates
  • Tradeshow support

07.
Employee
Engagement
  • Internal campaign activation
  • Employee surprise and delight programs
  • Training and engagement support
  • Onboarding and upskilling programs

Our
Senior Team.

Team photo
David Falconer
Partner, Client Services
Team photo
Kirsten Thesberg
Partner, Strategic Services
Team photo
Bryce Thomas
Creative Director
Team photo
Steve Layton
Chief Technology Officer
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